The story of glass artist Lanchi, founder of Green Glass, is a powerful testament to resilience and creative vision. It’s a real-world journey of starting with just $100 and a powerful idea: that true luxury lies in transformation.
From his workshop in Buenos Aires, Lanchi has built a global brand recognized for turning iconic bottles from the world’s finest spirits into breathtaking pieces of art. He doesn’t just talk about sustainability; he lives it, creating masterpieces for industry giants like Google, Gibson Guitars, and Johnnie Walker.
Why Book Lanchi for Your Event?
Lanchi delivers more than a speech; he delivers an experience. His story resonates with corporate teams, entrepreneurs, and creative audiences because it speaks to the universal power of passion and purpose.
- A Real-World Story of Resilience: Learn how to navigate crisis and build a global luxury brand based on unwavering principles.
- Innovation in Sustainable Luxury: Discover how upcycling can become a profitable business model and a powerful branding tool.
- Globally Recognized Authority: Lanchi’s work has been commissioned by legends like Colin Scott (former Chivas Regal Master Blender) and featured at premier events such as Johnnie Walker House and Whisky Live.
Keynote Topics
The Half-Full Glass: From $100 to Google with a Broken Bottle

A brutally honest keynote on entrepreneurship. Lanchi shares his personal journey of starting with almost nothing, facing debt, and using authenticity as his sole marketing tool to attract the world’s biggest brands. Ideal for: Entrepreneurs, business students, corporate teams needing a motivational boost.
Upcycling as Luxury: The Alchemy of Turning Waste into Wonder
A masterclass on brand positioning. Lanchi reframes “recycling” as “luxury,” creating coveted products like the iconic Johnnie Walker Blue Extreme spinning glass. He breaks down the philosophy behind this transformation. Ideal for: Marketing & product teams, design professionals, luxury brands.
Bring This Story to Your Next Event
Ready to inspire your audience with a true story of art, purpose, and business?