The iconic Johnnie Walker Blue Label took center stage at the exclusive Johnnie Walker House event in Buenos Aires, held at Unicenter Shopping. Here, premium whiskey and sustainable art by Green Glass merged into a multisensory experience like no other.
Want Green Glass at your event? Live engraving by Eli Moreno and talks by Lanchi are available anywhere in the world.
Live Personalization: Every Bottle Becomes a Masterpiece
At the event, renowned glass artist Eli Moreno was chosen by Johnnie Walker Argentina to personalize Blue Label bottles live. With her freehand engraving technique, she transformed each bottle into a unique work of art—each etched with names, dedications, or bespoke designs.
“Engraving a Johnnie Walker Blue Label bottle was a dream come true,” Eli shared. It wasn’t just whiskey—it was luxury crystal artistry.
The Birth of the Blue Label Recycled Glass
After the event, Green Glass collected the consumed Blue Label bottles. Artist Lanchi then crafted them into an exclusive line of recycled Blue Label whiskey glasses—elegant, artisanal, and sustainable.
Blue Label Extreme: The Spinning Glass Innovation
One standout design is the Blue Label Extreme—a masterpiece of dynamic balance. Precision-cut so perfectly that it:
- Spins on its own axis
- Rock without tipping
- Embodies innovation, recycling, and extreme luxury
Made by Lanchi in Green Glass’s workshop from event-used Blue Label bottles.
👉 Discover the Blue Label Extreme glass
A Multi‑Sensory Celebration
JThe Johnnie Walker House event transcended brand showcases—it united premium whiskey, glass art, and sustainability. From tastings hosted by experts like Sabrina Traverso, to personalized purchases and recycled-luxury products, every detail left a lasting impression.
The hashtag #JWHouse trended on social media, featuring celebrities like Benjamín Vicuña and Julieta Cardinali, who took home their own personally engraved Blue Label bottles.
About Green Glass. Green Glass is the original concept created in Argentina in 2015 by the recycled glass artist Lanchi and the engraving artist Eli Moreno. Born from Lanchi's love of whisky, it turns real bottles into collectible, signature glasses, made by hand piece by piece. Green Glass has created pieces for Google, Johnnie Walker, Chivas Regal and the former CEO of Gibson, and Eli has engraved for luxury houses such as Hermès and Creed. Learn how Lanchi turns bottles into luxury glasses in the glass bottle cutting course.
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